Who is Vlad and Niki? (2024)

Before YouTube, the Vashketov family had a relatively normal life. In April 2018, their parents launched the Vlad and Niki channel, featuring Vlad showcasing his toy collection. The channel quickly gained traction due to Vlad's ability to engage other children, as he was a natural YouTuber. Their first video was Vlad and Nikita playing with blocks which currently has over 89 million views as of 2024.

Over the years, the channel has featured other siblings of Vlad and Nikita - Christian and Alice. Their content continues to focus on exploring various toys, challenges, educational activities, fun activities, and everyday adventures. The channel remains a favorite among the young minds worldwide.

Vlad and Niki's net worth is estimated at around $100 to $280 million. The wealth is primarily through their YouTube channel and there are additional contributing factors.

Youtube Revenue

The main source of income comes from YouTube ad revenue, sponsorships within their videos, and brand deals. They also earn a significant amount per view and with billions of views on their channel, it amounts to a huge amount.

Merchandise

Vlad and Niki also have a line of merchandise featuring their characters and branding. This includes toys, clothing, and other products sold online and in stores.

Vlad was born on February 26, 2013, and Niki was born on June 4, 2015. The Vashketov family keeps their personal lives private. Their parents Sergey and Victoria, manage the channel and make sure the content remains appropriate for the young audience. Christian and Alice are their two other siblings.

Vlad and Niki's YouTube channel has various engaging content for preschoolers.

• The most popular category is Playtime. A large portion of their videos feature the siblings playing with toys, engaging in pretend scenarios, and using their imaginations.

• The channel also has Challenges for the siblings where they have to build obstacle courses or complete tasks within a time limit.

• Some videos are for Educational Activities that include educational elements, like learning colors, numbers, or shapes.

• The category of Everyday Adventures gives the viewers a glimpse into the siblings’ daily lives, from going to the park to celebrating holidays.

YouTube Series

Vlad and Niki don't have any specific series, but they have videos of repeated concepts. They are as follows:

• Vlad and Nikis games - 24 videos

• Vlad and Niki learn cooking - 52 videos

• Vlad and Niki play with inflatable toys - 28 videos

• Vald and Niki play with cars - 114 videos

• Vlad and Niki's funny stories - 643 videos

• Vlad and Niki's challenges - 87 videos

• Vlad and Niki with baby Chris - 200 videos

• Vlad and Nikis playground, parks, and museums - 55 videos

• Vlad and Niki Learning videos - 79 videos

Top Videos

This is a video with some funny stories about toys, for children. The video has 1.1 billion views.

This is another video featuring Vlad and Nikita with funny stories with toys. This video has over 740 million views.

This video with toy cars and transforming toys has 719 million views.

Despite being a children-friendly channel, Vlad and Niki's channel hasn't been entirely free of controversy. Some viewers express concern about the placement of brand deals and products within their videos. The viewers worry that the focus has shifted from genuine playtime to promoting toys and merchandise. The content is generally lighthearted, some videos showcase scenarios that might be unrealistic or potentially dangerous for young viewers.

• Both Vlad and Nikita are fluent in English and Russian, showcasing their heritage through their videos.

• The inspiration for the channel came from Vlad himself. After watching other toy review channels, he expressed a desire to make his videos, and thus, "Vlad and Niki" was born.

• The channel's content is localized into 21 channels and translated into 18 languages, making them a favorite among young viewers worldwide.

• Vlad is honing his athletic skills with kickboxing and soccer, while Nikita explores his creative side through singing, dancing, and arts and crafts.