What investors look for in early stage startups?
The number one and number two things for early-stage investors, as mentioned above, are quality of team and size of market (namely its ability to support financial returns). Questions will include: Who is in your senior team and what experience do you all have that will help your company?
- Visionary Leadership. ...
- Skilled and Aligned Team. ...
- Scalability Signals. ...
- Sustained Incremental Growth. ...
- Holistic Customer Insights. ...
- Improving Unit Economics. ...
- Right Growth Indicators. ...
- Evidence of Traction.
At the pre-seed stage, when the founder only has an idea, some of the key factors to consider before investing in a startup are the founder's background, educational qualifications, domain experience, previous ventures, market size and the complementary skills brought by the cofounders.
Investors do not want a company that will be stagnant. They want to invest in startups that will thrive and eventually provide a return on their investment. Your business should be built with scalability in mind. Building a company that does not scale is one of the most common mistakes startups can make.
- The Character Of The Startup Founder.
- The Startup Founder's Ability To Perform.
- The Management Team's Skills And Passion.
- Unique and Viable Business Plan.
- Market Opportunity.
- The X-Factor.
- Gaining Traction.
- The Startup's 10-Year Goal.
An early-stage startup has much more room for growth than a more established company. This is because a startup is still in the process of finding its footing and growing its customer base, while a more established company has already reached a certain level of stability.
* Startups tend to grow quickly — which means high growth upside for personal and career development. * You will learn and develop skills in a short period of time by necessity and exposure. * You can easily move between startups. There are a lot of companies doing similar things and most roles have similar skill sets.
Stage of the company: Seed stage: At this very early stage, before any significant traction or funding, employees might receive 0.5-1% equity. Series A and B: As the company grows and attracts larger funding rounds, the average equity for early employees typically ranges from 0.25-0.75%.
Up to this point, generally speaking, with teams of less than 12 people, the average granted equity for startup employees is 1%. This number can be as high as 2% for the first hires, and in some circ*mstances, the first hire(s) can be considered founders and their equity share could be even greater.
- 1 Know your market value. Before you start the negotiation, you need to research your market value and understand the range of salaries and equity offers for your role and level in the startup ecosystem. ...
- 2 Understand the equity basics. ...
- 3 Evaluate the trade-offs. ...
- 4 Prepare your strategy. ...
- 5 Negotiate with confidence.
What angel investors want to see?
Expect to show investors a detailed business plan loaded with key finance terms, marketing strategies, financial projections, and market research. They'll look at metrics like burn rate, projected growth, customer acquisition cost, and gross margins.
It's not uncommon for an angel investor to expect a 30% return on their money. Angel investors will have a ROI expectation in mind as part of their exit strategy. This is the point in time when they sell their equity in the company to make up their initial investment and any profits.
Give them a holistic idea
Your company has at least 4–5 competitors, if not more. Make sure you thoroughly convince your investors that you stand out from the rest and that you deserve the money. Be frank with them and give them the exact budget allocations and your long-term plans.
- Am I comfortable with the level of risk? Can I afford to lose my money? ...
- Do I understand the investment and could I get my money out easily? ...
- Are my investments regulated? ...
- Am I protected if the investment provider or my adviser goes out of business? ...
- Should I get financial advice?
- Validate your idea.
- Build your team.
- Develop your pitch deck.
- Research your investors.
- Establish your valuation.
- Prepare your due diligence.
- Here's what else to consider.
Early stage investors are people and companies who provide start-up businesses funding for their projects, typically when these projects are just beginning and are still in the market research or development stages.
early stage investing is an investment strategy that focuses on investing in young companies that are in the process of developing their products or services. These companies are typically not yet profitable and may be riskier than more established businesses.
A pre-seed investor is an individual or firm that is willing to invest in startups before they have achieved product/market fit and are ready for their seed round of funding. Pre-seed investors usually provide the initial capital required to build out a team, develop a prototype, and test customer demand.
- Greater involvement / visibility in decision making. - Wider skill set use / development opportunities. - Greater opportunity for responsibility growth and promotion. - More flexibility in lateral moves within the company.
Limited financial data: Early-stage companies may have limited financial data available, which can make it difficult to identify comparable companies or make accurate valuations. Data on comparable companies and transactions also is not or less easily available in the public domain for unlisted early-stage companies.
Is joining an early-stage startup worth it?
On the plus side, career progression can often be accelerated in line with the growth of the startup – especially if you join early and there are no pre-defined seniority bands or job descriptions.
As a rule of thumb, a non-founder CEO joining an early-stage startup (that has been running less than a year) would receive 7-10% equity. Other C-level execs would receive 1-5% equity that vests over time (usually 4 years).
An investor will generally require stock in your firm to stay with you until you sell it. However, you may not want to give up a portion of your business. Many advisors suggest that those just starting out should consider giving somewhere between 10 and 20% of ownership.
For formal advisors, Dan recommends compensating them with startup equity that's worth between a 0.1 and 0.5 ownership percentage. If the formal advisor is “amazing” and “will also help with the fundraising process,” he suggests going as high as 1 percent.
There are, however, a number of words of wisdom to take on board and pitfalls for a business to avoid when taking their first big step. A lot of advisors would argue that for those starting out, the general guiding principle is that you should think about giving away somewhere between 10-20% of equity.